Skip to main content

Authors Promoting Authors

A big thank you to Alex Cavanaugh for starting the...
Insecure Writers Support Group.


Today I'll share an idea to make yucky marketing more fun:


Create a MARKETING TEAM with fellow authors!

Do you feel uncomfortable tooting your own horn? Do you lack the time to keep your books in the public eye? My pub sisters at Omnific Publishing decided to overcome those problems by designating one author a week for some major book pimpage.

How does it work? The designated author creates some marketing materials and shares them with our closed Facebook group. Then other authors in the group promote that author throughout the week.  Here are the various marketing strategies:

1) Tweets. The author creates tweets like:

Friendship is the best kind of ship. #NA #Navy #swimming #romance STREAMLINE by @JenLaneBooks http://amzn.to/1928OMJ #HotMenInUniform
...and her fellow authors tweet like crazy.
2) Goodreads. We "like" the 4 star and 5 star reviews for the designated author's books, thereby bumping those reviews to the top.
3) Facebook and Pinterest.
My amazingly talented pub sister Carol Oates volunteered to create images with quotes from our books on them. I can't wait for my week to unveil images like these:



What creative marketing strategies have YOU tried?
Labels:

Comments

Kyra Lennon said…
I used to do something similar with my freelancing work - it's an excellent strategy!
July 3, 2013 at 4:58 AM
CarolOates said…
Thanks for the mention. I struggle with marketing. I find it a lot more fun working in conjunction with others.
July 3, 2013 at 10:46 AM
Alex J. Cavanaugh said…
That's very cool! Similar to the Writers4Writers group.
July 3, 2013 at 1:39 PM
Meredith said…
I love the support of the writing community! These are great marketing tips. It can be overwhelming with so many options out there now.

Meredith
Meredith’s Musings
July 3, 2013 at 2:05 PM
Cherie Colyer said…
Teaming up with you ladies has really helped take some of the stress of marketing. It's great to be a part of a team!
July 3, 2013 at 3:27 PM
Nicki Elson said…
Totally agree with this! It's much more fun to pimp others and it's such an amazingly warm & fuzzy feeling to have others do the same for you.

I just tweeted your sample tweet, ha.
July 3, 2013 at 5:40 PM
Karen Elizabeth Brown said…
Sounds like a great group. I've never got the hang of composing a tweet. Since I started late with my writing, I constantly feel like I'm playing catch-up. Good luck with your group!
July 3, 2013 at 7:25 PM
Post a Comment